Building Momentum: How Our Team Contributed to a Mayoral Campaign That Helped Shape Calgary’s Future

Every once in a while, a project comes along that reminds you why you’re in this business—not for the clicks, not for the numbers, but for the impact. In 2021, we had the privilege of contributing to the mayoral campaign of Jeromy Farkas, a candidate who brought energy, discipline, and a sincere passion for Calgary to the city’s biggest stage.

Campaigns are marathons disguised as sprints. Long days, difficult decisions, constant adapting. And while the final election results didn’t go our way that year, the experience was one of the most meaningful chapters in our company’s history.

Our Role: Strategy Meets Storytelling

Our involvement centered around two pillars:

1. Strategic Marketing Support

We helped shape the campaign’s digital pulse—clarifying messaging, improving public reach, and positioning the candidate as both informed and relatable across a wide cross-section of Calgary’s diverse communities.

2. Videography That Brought the Vision to Life

Politics is storytelling.
It’s about capturing the person behind the policies.

We produced video assets that highlighted:

• Jeromy’s commitment to fiscal responsibility
• His dedication to community service
• His connection to the people who make Calgary what it is

Our goal wasn’t to create “ads.” It was to show the human being behind the platform—authentic, determined, and grounded.

A Loss on Paper, a Victory in Perspective

The 2021 campaign ended without a win, but it never felt like a failure.

Because what we gained was far greater:

• A deeper understanding of the city we call home
• The chance to collaborate with hardworking, passionate individuals
• The ability to contribute to something bigger than ourselves
• A role—however small—in shaping an important moment in Calgary’s civic story

Sometimes the seeds you plant take longer to grow than one election cycle.

Four Years Later: A Full-Circle Moment

Today, Jeromy Farkas is the sitting Mayor of Calgary—an extraordinary achievement built on persistence, community connection, and a long-term vision for the city’s future.

Watching his journey from candidate to mayor has been a reminder that progress is rarely immediate. It’s cumulative. It builds quietly, steadily, over years.

And while our work was only one piece of a very complex puzzle, we take immense pride in having played a part in the early narrative—helping introduce his leadership and character to Calgarians when it mattered most.

Why This Project Will Always Matter to Us

Not every campaign ends in victory.
But every meaningful project leaves a mark.

For us, this campaign reaffirmed what great marketing is supposed to do:

• Clarify a message.
• Strengthen connection.
• Tell the truth about a person or brand with integrity and creativity.

It also reaffirmed our commitment to Calgary—its people, its future, and the collective effort it takes to shape a stronger city.

This wasn’t just another assignment.
It was a chance to step into history, even if only for a moment.

And we’d do it again in a heartbeat.