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Think of Google as “old money” in the digital world — trusted, established, and universally regarded as the fact-checker of the internet. While AI can generate compelling responses instantly, Google provides the foundational verification that ensures the answers users receive are accurate, credible, and backed by multiple sources.

David Ogilvy used to say: “You cannot bore people into buying your product— you can only interest them. ”Today, people are no longer interested in sifting through 10 blue links and scrolling through ads. They want a direct, confident answer. Fast.

But the real turning point came around month six. Google began rewarding the consistency, the structure, and the depth of expertise on the site. Rankings didn’t just rise — they stuck. And then they stacked. Keyword after keyword, product after product. By the end of the first year, the results were undeniable:

Their business was generating between $100,000 and $200,000 annually — respectable for a sole proprietor, but not representative of the expertise, experience, and impact behind their work. They weren’t looking for “more leads.” They were looking for access — to the right rooms, the right industries, and the right decision-makers. What happened next would ultimately secure them a deal with one of the world’s most recognizable, globally established organizations.

Today, Angel City Armory holds #1 rankings in nearly every major keyword category related to gun customization in Los Angeles. Not top 10. Not top 3. Number one.

Four Years Later: A Full-Circle Moment. Today, Jeromy Farkas is the sitting Mayor of Calgary—an extraordinary achievement built on persistence, community connection, and a long-term vision for the city’s future.